Our Mission

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

– Margaret Mead

MISSION-FOUNDED FOR YOUTH MENTAL HEALTH.

After suicide impacted our founder's family, TONA was created as a mission-founded company committed to mitigating the global youth mental health crisis.

WHY THE MISSION MATTERS.

  • In the United States, suicide is the second leading cause of death among young adults aged 15–34.
  • In 2025, 51% of youth under 18 reporting frequent suicidal ideation.
  • Teen suicide has increased 56% in the past decade.
  • Mental health is not a luxury only some should be able to afford.
  • Every pair purchased contributes to TONA donating mental health counseling sessions to a youth in need.
  • TONA’s greater intention is to inspire more mission-driven businesses.

Mental health is not a luxury only some should be able to afford.